Faster Deals, Increased Revenue, and Goodbye to the Sales Prevention Department

Friction. Delay. Waste. Ill-will. Shrinking margins. Reduced revenue. Lost deals.

If you are a B2B business, your revenue depends on contracts. If you want to avoid that kind of mess (and revenue drain), then this is the book for you. It shows you how to:

  • close contracts faster

  • protect your margin

  • negotiate better deals

  • stop getting beaten up by large banks or procurement departments

  • free your sales team to focus on big-ticket deals

  • increase sales revenue

Along the way, you will find out how contracts really work, how to be a smarter negotiator, and how to handle lawyers so that you get the maximum bang for your buck.

Do you have to be a lawyer to get the most out of this book? No! You definitely don’t! This book delivers 30+ years of insights from a real sales-side lawyer and – believe me – there aren’t many of those around.

This is insider information – broken down into easy-to-absorb chunks – of a kind that you’ll never get from law school or business school.

Amazon Reviews

***** Easy to read - changed our contracts after reading

“The contract negotiations with prospective and existing clients has always been frustrating, maddening, complicated, time consuming and expensive.

After reading the book we completely changed our terms and conditions and the approach to new business/ongoing commercial relationships.”

Amazon review

***** Get this book if you want the deal. Revenue early, strife gone.

“This book should be read by all Sales Folk, especially in tech, when dealing with procurement. I have been in procurement for 40 years, and the exasperation of dealing with arduous and onerous contracts is a major bane and delaying factor in getting to a deal. Many sales personnel don't realise how much their legalise / contracts not only destroys value but also the relationship.”

D. E. G. Cross, Amazon review

***** A Revelation

“I spent years negotiating sales contracts with large organisations, and I wish I had had this book then. Simple, elegant solutions to what seemed at the time to be really knotty problems.”

Alastair Dryburgh, Amazon review

***** You will get a good return on your investment if you buy this book!

“Not matter how big or small your contract negotiations, there will be something in this book that will help you make a positive difference. Decades of learnings, succinctly squeezed into 230 page”.

Paul Kan, Amazon review