I’ve written an interesting book about contracting stuff…

“The best commercial legal/business mind bar none!”

Mat Oram, Co-founder, AdviseInc

Faster Deals, Increased Revenue, and Goodbye to the Sales Prevention Department

Most B2B businesses focus heavily on sales, getting customers to want their product. But far less attention is given to what happens next: turning that intent into a signed contract.

This book fills that gap.

It focuses on the sales-contracting process (SCP) the crucial stage between agreement in principle and actually closing the deal. Drawing on real-world experience as a lawyer in both private practice and in-house roles, it shows you how to get contracts over the line more efficiently and effectively.

Practical, not theoretical, this book is about how contracts and negotiations really work and how to make them work in your favour.

It brings together insights from Oh Lawdy!, a weekly newsletter offering a refreshingly honest take on contracts, negotiations, and the role of lawyers.

The book is structured into six practical parts:

Part 1: The Sales-Side Lawyer. A brief introduction to the unique role of sales-side lawyers and how they differ from everyone else.

Part 2: Sales-Side Contracting. The core of the book. Covers how sales and contracts work together, how to create stronger agreements, reduce friction, understand the buyer’s perspective, and accelerate revenue.

Part 3: Negotiation. Negotiation is learned through practice, but this section equips you with practical techniques including how to handle the other side’s lawyer.

Part 4: How Contracts Really Work. A no-theory, real-world guide to contracts. Learn how to read them effectively, use term sheets strategically, and create and sign better agreements especially useful for non-lawyers.

Part 5: Lawyers. An inside look at how lawyers think and operate, including the impact of billing structures and how to get the most value from them.

Part 6: Miscellaneous. Additional insights and useful extras.

Meet the author

Mark Sherwood-Edwards is one of the UK’s leading techsector lawyers, working primarily with B2B SaaS companies in the fintech, proptech, and general tech. So broadly at the intersection of tech, data, IP, regulation and contract and legal issues.

Based in London, Mark runs his own legal business, Clearview Legal, helping companies negotiate smarter, more profitable contracts in sales, procurement, M&A and financing.

He is valued for his blend of commercial and legal analysis, and for his ability to keep things simple, maintain deal momentum, and get things done quickly. He has an in-house background and brings a pragmatic approach to providing legal services.

Mark publishes a weekly email called Oh Lawdy! It looks at the intersection of SaaS businesses and law, provides insight and commentary about contracts, IP, data and other legal/commercial issues. It will help your business be smarter than its competitors. It is intended for board directors, C-suite executives, their teams and advisers.

If you want to subscribe to Oh Lawdy!, please click here.